Self Storage Articles & News

Your complete guide to self-storage real estate. From buying and selling to financing and appraisals, gain expert insights to navigate this growing industry successfully.

Learn how to attract moving customers to your self-storage facility. Frank Rolfe shares key strategies including online presence, effective signage, direct mail, referrals, and reputation management.

Discover why a great manager is crucial for self-storage success. Learn how to find, retain, and support top-tier managers to maximize occupancy and revenue. Frank Rolfe's insights.

Learn how to bridge price gaps in self-storage deals with a Master Lease with Option (MLO). Frank Rolfe explains how to turn potential into profit and mitigate risks with this strategic approach.

Navigate the risks and rewards of self-storage auctions. Learn how to secure deals below market value, avoid common pitfalls, and prepare for the auction process. Expert Frank Rolfe shares his insights.

Go beyond traditional storage! Discover 10 creative ways to use self-storage units in 2025, including e-commerce warehouses, art studios, home gyms, and more. Learn how to optimize your storage space for business, hobbies, and personal projects while saving money and boosting productivity.

Unlock favorable self-storage deals with seller financing. Learn how to identify eligible sellers, present the financial advantages, and build trust for a win-win situation.

Discover how smart technology is transforming the self-storage industry in 2025. Explore the benefits of smart locks, automated systems, and AI-driven solutions for both renters and facility owners. Learn about the latest trends and how to adapt to the changing landscape of self-storage. Find investment opportunities in this growing market by browsing self-storage facilities for sale.

Marketing is an essential part of running a successful self-storage business, and effective strategies are often rooted in timeless principles. While there’s no magic formula, there are tried-and-tested methods

Saying 'no' isn't always easy. For many, it's a word associated with negativity, often feeling like it's shutting the door on opportunity. But in the world of self-storage investments, understanding when and how to say 'no'